Every single participant in the food supply chain experiences the problems that Grain Discovery seeks to address - farmers, brokers, traders, exporters, domestic and international food buyers. For context, if we focus on grain farmers alone, there are 28,000 in Ontario and 2.5 million across North America who would benefit from our technology, turning them into price makers for the first time. The dairy, beef, poultry, pork, poultry, milling and ethanol industries will also benefit from the efficiencies, transparencies and security that an online price exchange (and other value add accessories) provides.
Ultimately, consumers have the most to gain, as they are increasingly conscious of, and engaged with, where their food is coming from. At the far end of success in this endeavour, millions of people will stand to benefit from a more transparent supply chain and fair price discovery process.
Grain Discovery’s greatest strengths are addressing the major weaknesses faced in the industry : -
LACK OF BARGAINING POWER
Farmers work as individuals and lack bargaining power, this undermines their ability in getting a fair price for their product. Grain Discovery allows growers to set an informed live offer.
The opaque nature of the agricultural cash market disadvantages all participants. Grain Discovery allows both buyers and sellers to view prior trade history, view what local cash prices are doing and the depth behind the bid and offer. This unique intelligence enables the client to set a target price with confidence.
Grain Discovery eliminates the need for trading companies to have a large and expensive accumulation team. Now, one merchant can do the work of several by setting buying limits, targeting different regions whilst their cash price is automatically tracking the futures market.
In addition, Grain Discovery’s self-executing smart contracts avoid the premium charged by clearing houses and financial institutions, so these cost savings can be passed onto our clients.
TIME & COVERAGE
Today, when farmers sell their product they call multiple buyers to get the best price, gauge market depth and then finally negotiate the deal and payment terms – a time consuming task. An exchange eliminates this time wastage by displaying live price where a trade can be confirmed at a click of a button.
Compared to their immediate contacts, Grain Discovery allows buyers and sellers prices to be viewed by a much wider geographic audience. This not only ensures a more efficient accumulation and logistics strategy but also a better price being achieved.